Nowadays, it is almost universally expected that your workplace should be diverse, so that people from different demographic groups can work in conditions that suit their own backgrounds and needs. That’s why it’s so important to assess what your employees’ expectations are, as this will ensure that new talent will eventually join your team.
One of the most important things that employers have been increasingly focusing on in recent years is a family-friendly approach, and it’s worth being at the forefront of this at sector level. This includes flexible working hours and workplaces to ensure a good work/life balance, an optimal distribution of workload per colleague and paternity leave.
It is also worthwhile to place great emphasis on creating an accepting workplace climate, with an open and empathetic attitude towards the narrower sections of society. This can be greatly helped by the management itself taking on social responsibility and promoting it widely through various actions. This can include any form of donation, charity and volunteering that not only improves the image of the company but also has a positive impact on employee loyalty.
Closely related to this, for many companies, it is also easy to employ disadvantaged groups, whose members can make a significant contribution to the success of the organisation. For, as with all employees, it is personality, attitude and various individual qualities that determine how someone performs in the various company tasks, and it is clearly the job of HR to identify these.
But it is not just a matter of being diverse, but also of regularly reporting on this in external communications, so it is useful to showcase the company’s efforts in this direction on the company’s platforms. If only because diversity is regularly rewarded, this can be a plus in terms of perception among potential customers, and it can also give other companies a better idea of what a truly diverse workplace looks like today.
Diversity should not be seen as a race, but rather as a marathon, as it is an area where we can continuously improve our company.